Dana White

Dana Frederick White Jr. (born July 28, 1969) is an American businessman who is the president and chief executive officer (CEO) of the Ultimate Fighting Championship (UFC), a global mixed martial arts organization. In 2025, White's net worth was estimated at over $600 million by Forbes.

Originally a manager for UFC fighters, White notified his friends, Frank and Lorenzo Fertitta, about the opportunity to purchase the UFC. The Fertittas bought the promotion for $2 million in 2001 and appointed White as its president. As an attempt to popularize the brand and the sport, White co-created The Ultimate Fighter, a reality television series, in 2004. The series was successful and led to growth for the UFC. White and the Fertittas continued to lead the UFC until 2016, when it was sold for $4 billion to a consortium led by WME-IMG. White remained president after the sale and was named CEO of the company in 2023 following a reorganization of the ownership structure into TKO Group Holdings.

Outside of the UFC, White runs Power Slap, a slap fighting promotion he founded in 2022. Meta Platforms elected White to its board of directors in 2025. Also in 2025, White co-founded Zuffa Boxing, a professional boxing organization of which he serves as promoter.

White was born in Manchester, Connecticut, to June and Dana White Sr. on July 28, 1969. He is an Irish American. White spent many of his early years residing in Ware, Massachusetts.

White and his sister, Kelly, were raised by their mother and her family for the majority of their childhoods. White's mother was a nurse, and the family moved to Las Vegas when White was in third grade, as Vegas offered higher wages for nurses. White attended Bishop Gorman High School, where he first met Lorenzo Fertitta, although they did not become close friends until years later. White said he disliked school and "got kicked out of Gorman twice". Despite living in Nevada, the Whites returned to the East Coast in the summers, to spend time with White's grandparents in Levant, Maine, a small town near Bangor. White spent his senior year of high school in Maine.

After graduating from Hermon High School in 1987, White started college twice, once at Quincy College and once at UMass Boston, but dropped out during his first semester each time. During this time, he had various jobs, such as laying asphalt, working as a bouncer at an Irish bar, and being a bellhop at the Boston Harbor Hotel. White had begun boxing at age 17, and befriended former Golden Gloves champion Peter Welch. Through this relationship, White decided he wanted to enter the fight business, and he started a boxing gym in Boston with Welch. White initially intended to become a professional boxer himself, but was put off the idea after seeing a punch drunk boxer and worrying that he would suffer the same neurodegeneration. White then worked as a boxercise coach.

White has stated he left Boston to return to Las Vegas in the early 1990s after being threatened by mobster Whitey Bulger and his associate Kevin Weeks. "He basically said, 'You owe us money.' It was like $2,500, which was like $25,000 to me back then, and I didn't pay him. This went on for a while and one day I was at my place and I got a call and they said, 'You owe us the money tomorrow by 1 o'clock.' I literally hung up the phone, picked up the phone and called Delta and bought a ticket to Vegas."

In Las Vegas, White continued running boxercise gyms and also began training jiu-jitsu under the tutelage of John Lewis (a competitor in UFC 22 and UFC 28), alongside Lorenzo Fertitta and his older brother Frank Fertitta III. White had reconnected with the Fertitta brothers after meeting Lorenzo at a mutual friend's wedding; they had not spoken to each other in 10 years prior to this encounter. It was in Lewis' practices where White met mixed martial artists Tito Ortiz and Chuck Liddell and ultimately became their manager.

While working as a manager for Ortiz and Liddell, White met Bob Meyrowitz, the owner of Semaphore Entertainment Group, the then-parent company of the Ultimate Fighting Championship (UFC). When White learned that Meyrowitz was looking to sell the UFC, he contacted his friend Lorenzo Fertitta (an executive and co-founder of Station Casinos, and former commissioner of the Nevada Athletic Commission), to ask if he would be interested in acquiring the company. In January 2001, Lorenzo and his older brother Frank acquired the UFC for $2 million (equivalent to $3.6 million in 2025); it subsequently became a subsidiary of Zuffa. White was installed as the company's president. He was also granted a stake in the company as a finder's fee and as sweat equity.

White said that when he and the Fertittas acquired the UFC, all they received was the brand name "UFC" and an old octagon. The previous owners had stripped the company's assets to avoid bankruptcy, so much so that the UFC.com website had been sold to a company named "User Friendly Computers". The first UFC cards under White's leadership, UFC 30 and UFC 31, were held in the Trump Taj Mahal, which led to the development of White's long-term friendship with Donald Trump. White re-hired Joe Rogan, who had previously conducted backstage interviews at UFC events; Rogan made his debut as a color commentator at UFC 37.5 in June 2002.

The UFC did not immediately have success after the Zuffa takeover, and by 2004 the Fertittas had invested over $40 million (equivalent to $68 million in 2025) into the company without attaining significant growth or reaching profitability. White, alongside the Fertittas and television producer Craig Piligian, developed the idea of an MMA-based reality series, The Ultimate Fighter, as an attempt to create interest in the sport. The company self-funded the show as television networks refused to pay for the cost of production. The Ultimate Fighter, particularly the finale fight between Stephan Bonnar and Forrest Griffin, is credited for having "saved the UFC". Under White's leadership the UFC subsequently developed into a highly successful business; in 2006, UFC 66 headlined by Chuck Liddell and Tito Ortiz generated over 1,000,000 pay-per-view buys, and by 2008 the company was valued by Forbes at $1.1 billion.

In 2010, Flash Entertainment, a subsidiary of the Abu Dhabi Government, bought a 10% stake in Zuffa for a reported $150–175 million, leaving White with a 9% stake in the company and the Fertittas with 40.5% each. In a 2011 street interview with TMZ Sports, White responded "never ever" to the question: "When will we see women in the UFC?" He later reversed this stance and in February 2013 the UFC held its first women's bout, featuring Ronda Rousey and Liz Carmouche. Rousey subsequently became one of the UFC's two main marquee stars in the mid-2010s, alongside Conor McGregor. The pair accounted for 4.6 million pay-per-view buys in 2015, 61% of the company's total buyrate that year, as the UFC's gross revenue reached $600 million in 2015.

In July 2016, Zuffa was sold to a consortium of investors led by WME-IMG for $4.025 billion. White owned 9% of the company at the time of the sale. White continued in his role as president, and was given a stake in the new business. In March 2019, White signed a new, seven-year contract to remain president of the UFC, as the UFC signed a deal with ESPN. In April 2023, Endeavor (renamed from WME-IMG) announced a deal that would see professional wrestling company WWE merge with UFC to form a new public company, TKO Group Holdings. White was subsequently given the title of chief executive officer of the UFC.

White met his wife Anne (née Stella) when they were in the eighth grade, and they married in 1996. They have two sons and one daughter. White bought a mansion in Pine Island Court, Las Vegas, in 2006 from Frank Fertitta III for $1.95 million. White bought three other mansions in the same area from October 2016 to June 2017 for a combined total of around $6.2 million. Demolition permits were issued for the houses, presumably with the intent of creating a mega-mansion for White and his family.

White was raised as a Catholic and was an altar boy when he was a child, but said in 2008 that he is an atheist. White stated in 2023: "I don't believe in much, but I believe in karma for some reason. I never really was guided by religion in any way shape or form as I got into my 20s."

The Sports Museum at TD Garden Special Achievement Award (2023)