Carol Bartz

Carol Ann Bartz (born August 28, 1948) is an American business executive, former president and CEO of the internet services company Yahoo!, and former chairman, president, and CEO at architectural and engineering design software company Autodesk.

Bartz was born in Winona, Minnesota, the daughter of Shirley Ann (née Giese) and Virgil Julius Bartz. Her mother died when Carol was eight years old. A few years later, she and her younger brother, Jim, moved from Minnesota across the Mississippi River to the home of their grandmother, Alice, on a dairy farm near Alma, Wisconsin. In high school, Bartz did well in mathematics, and was also homecoming queen. She began college at William Woods University in Fulton, Missouri, and subsequently transferred to the University of Wisconsin–Madison where she received a bachelor's degree in computer science in 1971. While in college, she supported herself as a cocktail waitress.

Bartz was also awarded an Honorary Doctorate of Humane Letters degree (2002) from New Jersey Institute of Technology, an Honorary Doctor of Science degree from Worcester Polytechnic Institute and an honorary Doctor of Letters degree from William Woods University.

In 1976, Bartz went to work at the manufacturing conglomerate 3M, but left after her request to transfer to the headquarters was denied. Bartz moved on to the computer industry, including jobs at Digital Equipment Corporation and Sun Microsystems.

She became CEO of Autodesk in 1992. According to Forbes, Bartz "transformed Autodesk from an aimless maker of PC software into a leader of computer-aided design software, targeting architects and builders." She is credited with instituting and promoting Autodesk's "3F" or "fail fast-forward" concept, also referred to as fail fast – the idea of moulding a company to risk failure in some missions, but to be resilient and move on quickly when failure occurs. She stepped down as CEO in 2006, and became the executive chairman of the board.

During her 14-year tenure as the company's CEO, Autodesk net revenue substantially increased, and annual revenue rose from $300 million to $1.5 billion, with the stock price rising an average of 20 percent annually.

Bartz served on several boards of directors, including those of Intel, Cisco Systems, Autodesk, BEA Systems, Network Appliance, and the Foundation for the National Medals of Science. Additionally, she has been a member of the United States President's Council of Advisors on Science and Technology.

On January 13, 2009, Bartz was named CEO of Yahoo!, the Internet services company which operated the fourth most-visited Web domain name in the world, succeeding co-founder Jerry Yang. During a conference call with financial analysts later in January 2009, she announced her intention to make sure Yahoo! got "some friggin' breathing room" so the company could "kick some butt." Rob Hof of Business Week was skeptical that Bartz or anyone else could save the company: "... it's not yet clear if Bartz can turn Yahoo around no matter how good she may be."

Bartz received the Ernst & Young Entrepreneur Of The Year Award in 2001, which spans more than 140 cities and 50 countries worldwide. In 2005, she was included in Forbes Magazine's List of The World's 100 Most Powerful Women, and remained appearing in the list for six consecutive years.

Bartz is a survivor of breast cancer. She is married to Bill Marr, a former executive at Data General and Sun Microsystems. They have three children: Bill, Meredith, and Layne.